“I’ve been striving for the same goal for years,” Rachel Roy says. “I always knew what I wanted.”
Today, RocaWear reigns with a progressive approach that “fuses urban and suburban, high-end and low-end” and kicks off a campaign of celebrity designers to meet the interests of many audiences. The first of these is Patricia Fields’ collection this June, “House of Roc.” And, this spring Roy launched her own collection, aptly named Rachel Roy, for high-end stores like Bergdorf Goodman and Henri Bendel. “Damon said, ‘This is great, but it’s completely different from RocaWear. It should be its own thing.’” She says of her success: “If you have passion for something, you’ll succeed. As you get smarter in your career, you get smarter in life.”
As the Creative Director for RocaWear women’s and girls’ lines, Roy has been an integral part of RocaWear’s evolution. “As an intern, I thought we needed a women’s line.” She pitched the idea to Roc-A-Fella Records’ co-owners Jay Z and her now-husband Damon Dash, and they launched the popular women’s line shortly after the company’s inception.