Written by Jen Quail
Founder, Bullfrog & Baum PR
Always knowing she would someday start her own business, Jennifer Baum began her career in beauty PR, then moved on to more schooling and multiple waitressing gigs. After earning an MBA in finance, which she hated, Jennifer then accepted a position on the team that opened the Bryant Park Grille.
Jennifer started Bullfrog & Baum PR with one client and she went on to find a second client in celebrity chef and cookbook author Sara Moutlon. “[Sara] led to immediate credibility,” Jennifer says.
She stayed in the restaurant industry, tackling positions in marketing and business development, but remembers, “I felt there was a lack of integrity and honesty and didn’t want to be a part of that. So I left to develop my own consulting business.”